The PPA says a campaign created with input from the PPA Next Gen Board, has launched to highlight opportunities for people considering their options and career path.
Findyourselfinpublishing.com features real-life stories from those working in the sector and how they got there, tips on how to write a good CV, links to current job vacancies, and a quiz to help suggest roles that might be a suitable skills match for a career in publishing.
The PPA says this latest initiative follows the launch of the PPA Next Gen Board in 2023, as part of the organisation’s strategy to encourage more inclusivity of younger and more diverse voices across the special interest and magazine media sector. The ‘Find Yourself in Publishing’ campaign is designed for those making career choices or looking to pivot into something new.
The campaign features the stories of Josephine Judd, commerce picture editor – GQ; Aimee Jakes, trending content editor - heat, Closer, Grazia; Gift Egbedi, brand marketings & communications, Beano; Alice Redman, editor, Broadcast Intelligence; Rebecca Taylor, commercial content editor, Retail Week; and Hiten Vara, paid search manager, Immediate.
Sajeeda Merali, CEO of the PPA comments: "The publishing industry has evolved into a dynamic sector offering a multitude of career opportunities across diverse roles. With its ability to drive change in areas people are passionate about, this industry is a hub for innovation and creativity, and welcomes people from all backgrounds and experience. This campaign is about raising the profile of publishing, celebrating the influential brands within our member portfolio and highlighting the vast range of skills we recruit for. For those starting out or looking to pivot their careers, publishing offers a chance to make a meaningful impact in a field that constantly inspires."
Promoted through paid ads on Instagram and Linkedin, the PPA says the campaign will also reach a vast audience through PPA members, with digital and print ads running across a broad range of brands. Outreach for the campaign will continue through accredited PPA colleges and universities, and partnerships with educational and careers organisations including the Brixton Finishing School.
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