She will lead a newly created consumer revenue group, bringing together the teams responsible for B2C marketing, customer care and commercial development at the FT.
Commenting on the appointment, FT CCO Jon Slade said: “Fiona’s promotion is testament to her stature at the FT, where she has built a sophisticated consumer marketing function over many years through a combination of determined hard work and a relentless focus on subscriber needs.
“In her new role, with accountability for all aspects of customer acquisition and retention, she will evaluate and improve the end-to-end experience of individual FT subscribers which, in turn, will support our ambition to extend their lifetime value.”
An FT veteran, Spooner joined the company in 2003 and has led teams in customer acquisitions, optimisation and CRM, as well as playing an instrumental role in the evolution of the FT’s access model. She has been global B2C marketing director since 2017, overseeing acquisitions, customer engagement, retention and marketing operations.
A member of the FT’s senior management group, Fiona will report directly to Jon Slade in her new role, which lies at the heart of the latest evolution of the FT’s subscriptions strategy.
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