Produced alongside Future Creative, Future says its latest shoppable formats and customized packages capitalize on the high purchase intent of Future’s audiences and go beyond traditional digital ad design. The company says the interactivity of the ads make it simple for users across its portfolio of specialist brands to explore a sponsor’s products across desktop or mobile while continuing to enjoy a premium content experience relevant to their interests and buying needs.
Window Shopper, which engages consumers as they scroll, capturing their attention and driving more clicks to the advertiser’s product. It creates an immersive carousel experience and is ideal for multiple products.
Hot Tip, allows users to tap on any hotspot to view detailed product information within a client’s product range. The hotspots can be fully customized with colors, animations and other interactive features and have been tested to drive conversions for up to 15 products.
Future says consumers come to them every day with high-intent, turning to the company’s portfolio of specialist media brands to seek practical information about specific buying needs before making a purchase.
Glenn Iceton, commercial director at Future commented: "Our ability to move customers through the purchase funnel is distinct, and our custom ad formats are designed to accelerate that process. Combined with our unique blend of passionate audiences, exceptional reach and first-party targeting capabilities, we are enabling clients to engage more effectively with their customers.”
One new offering, added Future, is the ability for advertisers to partner with its in-house branded content studio, Future Creative, to leverage multiple shoppable touchpoints across platforms as part of a larger branded content feature.
To capitalize on its high-intent audiences, Future says it first introduced interactive video ads and livestream shopping capabilities with Who What Wear and has continued to expand interactive capabilities across editorial, advertising and branded content.
You can find out more about Future's branded content and advertising solutions here.
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