This continues the company’s tradition of supplying publications to Olympic Games, having covered London in 2012, Beijing in 2008, and recent Winter Olympic Games in Vancouver and Sochi.
Gold Key Media will be distributing magazines to hotels in Rio where an expected 380,000 visitors will be staying. Additionally, they will also be supplying TAM airlines - the largest airline in Brazil and one of the official sponsors of the Games - with copies for their First and Business class lounges at major international and regional hubs such as Sao Paulo, Lima, Buenos Aires, New York and London.
Chris Horn, Managing Director of Gold Key Media, said: “The excitement of the Games is unrivalled and offers an ideal opportunity for publishers to execute promotional campaigns to heighten awareness of their brands. The opportunities we are able to offer for the Rio Olympics show just how truly global our networks are, and the level of coverage we can achieve.”
