Powered by Pugpig, the publishing platform from the Kaldor Group, the new app builds upon the brand’s reputation for style and quality editorial, delivering beautifully designed interactive content, as well as an integrated ecommerce feature unique to the publication, says Grazia.
Winner of the 2013 PPA Digital Publishing Award’s Consumer Digital Brand of the Year, Grazia’s iPhone app follows the launch of weekly magazine editions for both the iPad and BlackBerry Z10 smartphone over the past 12 months, also powered by Kaldor. Available from Apple’s Newsstand, the iPhone edition contains all of the editorial content seen in the print magazine with an additional shopping facility, enabling users to shop in-app, share via social channels, and save to a cross-edition wish list. This continues the innovative development of the Grazia brand across multiple platforms to deliver the “Who, What, Wear” everywhere proposition.
The app is able to be built on a weekly basis using minimal extra resource due to the Kaldor solution’s use of flexible templates allowing additional multimedia content and interactive features to be easily added. The platform also allows Grazia to offer a new and diverse range of advertising options to its brands, ranging from sponsored links to product placement, tenancy deals, and bespoke interactive pages.
“Grazia has a reputation for being bold, brave and innovative" said Victoria Harper, Special Projects Director at Grazia and Bauer Media. "We always had a vision for a magazine app that was more than just a simple PDF page turner so it made sense to work with Kaldor – an equally ambitious tech company with extensive experience pioneering the next generation of digital publishing. Our app, which you can shop, share and save on has been recognised as best in class and the decision to build a new iPhone app followed the launch of our award winning apps for both the iPad and Blackberry devices. This partnership has been a resounding success with Grazia’s discerning readership embracing the new version, rewarding 5 star feedback across devices on a regular basis. In addition, the Grazia iPad app was recently recognised by the PPA Digital Publishing Awards as the 2013 consumer category Innovation of the Year. We expect the new iPhone app to be similarly well received.”
"Working closely with the Grazia team, we were able to create a beautiful app that was perfectly aligned with the production values of the print edition, while offering a new set of features such as shopping and sharing, that are only possible with a digital edition, and all this without killing the editorial team" said Jonny Kaldor, CEO and co-founder of Kaldor. “Too many brands undermine the hard work they put into print editions by using simple PDF page turners – an approach that, according to research, is not appreciated by readers. As a result, Grazia stands out as a visionary brand, pushing the boundaries of digital publishing across multiple platforms.”
