Pulse will enable brands to activate campaigns in real-time against the most relevant and trending content - empowering advertisers to act with social media speed on one of the most trusted, quality and influential news websites in the world, says the Guardian.
Powered by the latest technology, Pulse identifies surging stories using the Guardian’s own real-time data analytics tools and overlays sophisticated audience segments to ensure the campaign reaches the most influential and engaged readers. Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life & style for maximum impact.
Nick Hewat, commercial director, Guardian News and Media said: “This is a uniquely Guardian proposition - not only are we able to offer advertisers one of the most premium digital environments, but we can also ensure we maximise every element of the ad by placing it in the most appropriate context, at the best possible time to our most engaged and influential readers - this is programmatic advertising at its best.”
