Audigent announces integration with Onetag

Data activation, curation and identity platform Audigent, has announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.

By integrating Onetag’s Smart Curation technology into its own proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from immediate access to Onetag’s global premium publisher supply, innovative traffic shaping technology and semantic data to boost campaign performance, added the company.

Onetag says it will facilitate real-time audience data for Audigent’s PMP suite of products including SmartPMP, ContextualPMP and CognitivePMP through the use of HadronID, Audigent’s cookieless audience identification solution, enabling publishers to make their data and inventory available for media buyers on their DSPs of choice.

In addition, Onetag says it will make Audigent’s data, deals and segments available to other curation partners for programmatic campaign activation, facilitating higher media quality placements across the wider ecosystem.

“We are thrilled to continue our global momentum with top partners such as Onetag. The adoption of a real time data API unlocks best in class programmatic capabilities for publishers, brands and agencies,” Drew Stein, founder and CEO, Audigent.

Filippo Gramigna, co-CEO at Onetag, commented: “This strategic partnership marks an exciting time for programmatic curation as Audigent and Onetag combine real-time insights with AI-powered curation capabilities - and share these with other curation partners - to set a new standard for media quality in programmatic activation. In an era where monetisation increasingly relies on privacy-safe, first-party data, as well as advanced targeting technology driven by smart technology, this integrated approach is a win-win for everyone in the industry, from advertisers to publishers, and ultimately, consumers.”