Anna, currently managing director at Initiative, will join GNM on 10 October. She will bring with her extensive experience in strategic global positioning and will play a key role in GNM’s ongoing transformation into a major global, digital-first media brand, says the Guardian.
Guardian Labs - which will be officially launched later this year - will focus on client collaboration and cross-media partnerships in order to drive engaging, digital-first solutions for a broad range of clients.
Anna will be responsible for growing revenues across key markets and content verticals, both domestically in the UK and through the expansion of digital commercial projects internationally. She will report directly into GNM’s chief commercial officer, David Pemsel, and will work closely with the GNM senior commercial team to formulate new strategies which align with GNM’s ongoing digital-first plan.
David Pemsel, chief commercial officer, GNM, said: “Anna is an excellent hire for us and we are thrilled to have her on board. She brings with her incredibly strong global positioning and planning experience which will be vital as we continue our ambitious plans to expand into international markets and pioneer innovative, market-leading solutions for our clients.”
Anna Watkins said: “This is such an exciting time to be joining The Guardian as it transforms into a truly global media company. The Guardian’s pioneering ‘open journalism’ approach and award winning content gives brands a unique opportunity to connect with a highly progressive digital audience worldwide.”
