Richard has eight years’ experience heading up advertising operations at various media companies including Hachette Filipacchi UK, Abu Dhabi Media Company, Global Radio and Autotrader. He starts his new role with immediate effect.
As Head of Advertising Operations for Hearst Magazines UK, Richard will be responsible for overseeing the delivery of all advertising and paid-for-content across Hearst UK’s 21 magazine websites and digital pureplay brands. Key advertisers across Hearst UK’s digital portfolio currently include Estee Lauder, Burberry, P&G, Richemont, GlaxoSmithKline.
Hearst Magazines UK claims to be the largest online publisher in the UK (Source: comscore), reaching more than 24 million monthly unique users online and publishes leading brands such as top entertainment news website Digital Spy; the recently re-designed ELLEuk; health and wellbeing website Netdoctor; leading young women’s site Cosmopolitan; and pureplays handbag, All About You and Sugarscape.
Hearst Magazines UK Digital Strategy Director, Rebecca Miskin, says: “Offering our clients and partners premium reach in premium environments as well as cutting edge, bespoke creative solutions, is at the core of our digital business strategy. I’m delighted to appoint Richard to this important role - his expertise in innovation and client partnerships will ensure we remain market leaders in the digital ad business.”
Richard Swan says: “Hearst Magazines UK has a diverse and fantastic stable of titles, and brand heritage. There’s a huge opportunity for the business in the digital space, and as Head of Advertising Operations I’m looking forward to helping put Hearst right at the cutting edge of digital advertising.”
