Georgina will lead a 20-strong brand and creative solutions team with responsibility for driving commercial revenues in print, digital, social and experiential.
Georgina joined Hearst in 2012, initially as Ad Director of the entertainment brands and more recently in a Sales Director role. Prior to Hearst, Georgina held the position of Commercial Director at ShortList Magazine where she ran the display and creative solutions sales teams. During her time at ShortList she was a key player in the launch of the bi-annual fashion magazine, Mode, and the shortlist.com website. Georgina began her career at Metro Newspapers where she held a number of roles, including Head of Trading.
Alun Williams, Group Publishing Director, Hearst-Rodale, says: “I’m delighted that Georgina is joining the Hearst-Rodale team to lead our commercial business across print, digital, social and experiential. Georgina brings a wealth of experience to the role, particularly in the men’s magazine sector, and I am sure she will play a pivotal role in our continued growth and innovation.”
Georgina says: “I am thrilled to be joining Hearst-Rodale to work on such an esteemed and iconic portfolio of brands. I look forward leading the talented commercial team and working closely with our award-winning editorial teams at what is a very exciting time for the business as we continue to build on the success of Men’s Health, Women’s Health and Runners World.”
