HELLO! has announced a campaign with Kérastase Chronologiste the haircare brand, in celebration of their partnership with new ambassador and star Demi Moore. HELLO! says as one of the pioneering proponents of positive ageing with a huge, engaged mid-life audience through their Second Act campaign, it is the natural choice for Chronologiste, the anti-ageing hair care range that bridges the gap between skincare and haircare. The campaign is designed to reach millions via HELLO!’s community of midlife women who will not be defined and demand more.
With a wealth of scientific research to understand the drivers of hair ageing, Kérastase Chronologiste says its mission is to provide women everywhere with the tools to rediscover their own star power and reclaim hair that gives ‘more’. As a transcendent star who continues to defy the expectations of age – and one of HELLO!’s favourite cover stars-Demi Moore resonates well with the HELLO! audience, says the publisher, who are inspired by women, like Moore, who defy traditional stereotypes to reinvent and redefine.
The HELLO! and Kérastase Chronologiste campaign launches with the Icons Issue, published 9th March flanked by a universal HELLO! multi-media campaign across HELLO!’s channels, where Kérastase’s exclusive Demi campaign images are revealed with a gatefold. Shooting iconic model Abbey Clancy and her mother for HELLO!’s digital cover, the partnership celebrates multi-generational beauty with a touching nod to Mother’s Day. Reaching a total 8 million people with the partnership, the publisher continued, the content is seeded by HELLO! and H Fashion’s talented beauty team via social, digital and print featuring Kérastase hair artist Pete Burkil in conversation with HELLO!’s Head of Beauty, Cassie Steer, plus a dedicated feature in HELLO!’s quarterly Luxe edition.
In partnering with HELLO!, Hussein Jaber, general manager of Kérastase In the United Kingdom & Ireland, shares: “At Kérastase, we are leading a profound shift in the beauty industry — moving beyond the traditional narrative of ‘anti-ageing’ , commonly known In skincare, toward the far more empowering science of longevity. For us, longevity is about preserving and enhancing hair’s natural vitality, so women can continue to feel confident, radiant, and entirely themselves at every stage of life.
“Our partnership with HELLO! and their inspiring ‘Second Act’ campaign reflects this shared belief: that every chapter holds the potential for renewal, strength, and reinvention. We are proud to celebrate this new era in haircare alongside our global ambassador, Demi Moore, who embodies the timeless elegance and resilience at the heart of the reinvention of Chronologiste. Together, we aim to empower women everywhere to embrace their journey and define beauty on their own terms.”
HELLO!’s Editor, Jess Callan, says: “HELLO! is committed to finding allies and sharing space with those who support women in midlife. L’Oréal continues to shine a light on the women who use their dynamism, their wisdom and their experience to lead the way in ageing positively. Demi has been an icon for so many of us, and we are delighted to partner with Kérastase Chronologiste as they launch her ambassadorship.”
The Icons issue and HELLO! x Kérastase Chronologiste partnership launched on 9th March 2026 across all HELLO! platforms.
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