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I Love Ponies & Pets relaunches as PonyPals

I Love Ponies & Pets, from Signature Publishing, is relaunching as PonyPals. The new look monthly title goes on sale on 31 March, cover priced £2.99.

According to distributors Seymour: “PonyPals is the exciting new name for I Love Ponies and Pets Magazine. The new name is shorter and snappier and will have a greater appeal to the target Primary Girls market (core age, 6-8 year olds).

Along with the name change there is also significant additional investment in the product; every issue now comes with a unique and highly collectable Pretty PonyPals model pony blister packed on the cover.

The overall package is exceptional quality and excellent value for money at just £2.99.

The content combines learning with fun and provides hours of entertainment for all primary aged girls. Editor in Chief, Janet Rising, has a wealth of knowledge about horses and ponies and as a published children’s author is able to create wonderful stories that parents and children can enjoy together. The magazine is also packed with posters, puzzles, games, quizzes and all sorts of things to make and do.

PonyPals is absolutely unique – it is the only title that captures the passion for ponies and play, which market research shows, is common to the vast majority of primary aged girls.

PonyPals is published by Independent Publisher of the Year 2010, Signature Publishing.”