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Incisive appoints Subscriptions Sales Director, North America

Mark Cialdella is joining Incisive Media’s US office as Subscriptions Sales Director.

Mark has a wealth of experience in subscriptions, sales and the financial markets. He worked as Director of Sales for 12 years at Thomson Financial and SourceMedia on a range of weekly, monthly and daily paid-for titles, including American Banker and The Bond Buyer. More recently, he has been working as Sales Director at Advantage Business Media, NJBIZ and American Metal Market.

Ben Wood, Group Marketing and Subscriptions Director, commented: “The North American market is vital to Incisive Media as we aim to deliver subscriptions growth. We have made a very strong start at growing our customer base in the region, but with Mark’s proven track record of building, managing and motivating sales teams, as well as his experience in financial markets, we are now extremely well positioned to accelerate that growth.”

Mark Cialdella added: “I’m excited to join the team and represent the Incisive Media brands. I look forward to working with Bruce, Ben and the subscriptions team to grow the North America market. There is a tremendous opportunity for us to grow the subscription base, which we will achieve by providing our customers with the information they need to be successful.”

This is a crucial management position within the US office which is run by Bruce Morris, SVP and Head of North America. Bruce added: “I am delighted that Mark is joining Incisive Media. Having seen first-hand Mark’s leadership and sales management at Thomson and SourceMedia, I look forward to the many contributions Mark will bring to our subscriptions side of the business.”