“Innovation of today is the standard for tomorrow,” says Mr Otti. “We have to create new things every day to attract new customers.”
Newspaper publishers and advertising executives from the world over will gather in Prague for the 22nd World Newspaper Advertising Conference on 1 and 2 March, organized by the World Association of Newspapers and News Publishers (WAN-IFRA). There is still time to join them; the conference programme and registration details can be found here.
Mr Otti will be joined in a session on “New variables in the equation – tablet and mobile” by Jeffrey Litvack, General Manager for Global Product Development at The Associated Press, Sharon Knitter, Senior Director of Mobile for Cars.com, and Jakub Unger, Content Director for Centrum Holdings in the Czech Republic.
Other speakers include:
• Peter Zollman, Founding Principal of AIM Group and Classified Intelligence, one of the most inspirational speakers in the media business today. Mr Zollman has been in the news business for 35 years and been actively involved in interactive media for more than 20. He is executive editor and publisher of Classified Intelligence Report, and has written many industry “white papers” and special reports about interactive media and classified ads. Mr Zollman conducts workshops for dot-coms and newspapers and has worked with many of the leading companies globally in the classified advertising field.
• Anna Podkowinska, the Revenue Director for Internet Agora, and Marek Tretyn, General Director of Advertising Sales, who will discuss how digital and print work together for growth on all platforms at the leading Polish publisher.
• Kasturi Balaji, Managing Director of Kasturi & Sons, publisher of The Hindu is India, who will examine some successful print advertising strategies and campaigns.
• Devin Slater, Art Director for Canada's Globe & Mail, whose new look was awarded best redesign internationally by the Society of News Design and has resulted in increased advertising, particularly from luxury goods companies.
• Halvard Kristiansen, Head of Behavioural Targeting for Schibsted in Sweden, who will discuss “soft measurements” to optimise campaigns and better understand online behaviour.
• Shailesh Gupta, Marketing Director for Jagran Prakashan, which has "preferred partner status" with leading media agencies as the most read and circulated daily in India. Mr Gupta will describe the company's new approach to newspaper marketing, including how it works in an advisory capacity to many advertisers throughout the country.
• Constantine Kamaras, Vice Chairman of 24 Media, Greece's leading digital media group both in terms of total users and advertising revenues. Its portfolio includes more than a dozen premier brands as well as content and ad sales partnerships with global properties such as Dailymotion, Myspace and NBA. He was previously publisher and CEO of Sport.gr, one of the largest sports portals in Greece.
• Rob Paterson, Group Managing Director of Friday Media in the United Kingdom and former chair of the International Classified Media Association. Mr Paterson is part of a management team that took a small regional print classified business and transformed it into a multi-product, 70 business group that today operates in more than 30 countries with a predominantly online portfolio that stretches from jobs in aviation to a guide of the best pubs in London.
• Plus many more. For the evolving conference programme, registration details and other information, please click here.
The conference will be preceded by a one-day workshop on 29 February on how to develop and implement a multimedia ad sales strategy. The programme is designed to provide advertising executives with a simple but comprehensive set of planning tools for multimedia advertising strategy development. Details can be found here.
WAN-IFRA will also be conducting a Study Tour to leading European media houses from 23 to 27 April 2012. Participants in the “360° Advertising Sales Strategies” study tour will save 250 Euros on registration for the World Newspaper Advertising Conference. For details, please consult www.wan-ifra.org/adsalesstrategy-studytour.
