The three nails inc. polishes, created exclusively for InStyle, are InStyle Berry, InStyle Bare and InStyle Coral. Each is a key shade for the season and is worth £10.50.
In addition, readers will be entitled to 25% off all nails inc. products, plus one half-price treatment when taking a friend. They will also have the chance to win a year’s worth of nails inc. manicures. InStyle’s June issue and the magazine’s website, www.instyle.co.uk, will promote the special nails inc. offers.
Inca Waddell, acting publishing director at InStyle, says: “This partnership with nails inc. is a great brand fit for InStyle and our readers will love the free polishes, which nails inc. have created especially for us. InStyle readers like to be groomed and enjoy pampering themselves so this is a fantastic promotion for the magazine.”
Heather Steele, head of marketing and product development at nails inc, says: “We are thrilled to be partnering with InStyle to celebrate our 10th birthday. The covermount allows us to sample our product to new and existing nails inc customers whilst offering InStyle readers exclusive shades that can’t be purchased in store. The synergy between the brands is undeniable and we are proud to be associated with such a fabulous magazine.”
To support the promotion, nails inc. stores nationwide will display show cards and window stickers. In addition, nails inc. polishes that have appeared in InStyle will carry promotional stickers in-store. The June issue of InStyle is on sale from 30 April.
