InterMedia has announced a strategic partnership with TouchTree Technology - a digital platform that helps print publishers build value and deliver better results from their archives.
InterMedia says the collaboration will see it integrate this new platform into its own technology stack so it can offer a digital solution from purchase to delivery to publishers both large and small, effective today.
Group Managing Director, John Bardsley shares his enthusiasm for the partnership: “We are delighted to announce today our digital partnership with TouchTree Technology, which further enhances our services to independent publishers. The TouchTree platform provides a truly unique digital proposition and further enhances the customer experience for print brands. We look forward to presenting this platform to those publishers seeking a new, unique and dynamic customer experience.”
TouchTree Technology’s digital capability will enable publishers to convert traditional print archives into dynamic interactive digital formats, providing additional revenue and data building opportunities without the need for an app store, added the company. InterMedia says integrating this with its existing technology will allow publishers to execute an advanced digital product quickly and seamlessly connected with its subscription management software and web platforms.
For print brands, this partnership means significantly broadened distribution channels whilst enhancing the availability of content to readers, continued InterMedia. Whilst there remains a firm place for print publications, added InterMedia, this platform caters to the ever-growing demand for digital content, and in doing so, facilitates instant global reach - not to mention additional readership and engagement through the campaign tools built into the platform.
TouchTree Technology Managing Director, Jason Mengers adds: “This partnership represents a significant milestone and marks tremendous progress for our company. We are delighted that InterMedia has chosen our technology to support their publishing clients. Touch Tree will deliver a platform fully integrated with InterMedia’s existing technology, enabling them to provide a truly unique digital solution to their customers. This solution will support and enhance their print publication strategies, and we are thrilled to be partnering with them.”
You can find out more about InterMedia in our Publishing Services Directory.
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