Clare Hill, managing director of the Content Marketing Association, said: “Yet again a huge diversity of winning agencies from across four continents. Our CMA awards represent the very best worldwide in content marketing by agencies for brands. As content marketing continues to grow in independence, it is even more important to recognise best in class work, highlighting gold level global campaigns.”
The winners:
GRAND PRIX
BA Portfolio, British Airways, Cedar
BEST ANNUAL CONTENT STRATEGY
The Economist Content Engagement Strategy, The Economist
BEST AUTOMOTIVE
Lexus Slide, Lexus, AllTogetherNow/CHI
BEST B2B
Headstart, Danske Bank Business, Mediacom Beyond Advertising Denmark
BEST CONTENT ON OWNED MEDIA CHANNELS
BA Portfolio, British Airways, Cedar
DESIGNER OF THE YEAR
Henry Elphick, British Airways, Cedar
BEST DISTRIBUTION STRATEGY
Lenovo Think Progress, Lenovo, King Content
EDITOR OF THE YEAR
William Sitwell, Waitrose, John Brown Media
BEST FMCG
Skittles Holiday Pawn Shop, Skittles, Mediacom Beyond Advertising Canada, BBDO Toronto & Harbinger
BEST FINANCE
Premier Personalisation film, Barclays, ITN Productions
BEST INTERNAL
Public Employees Reading Mean Tweets, YS State Sector, Geelmuyden Kiese
BEST NON-RETAIL CONSUMER
Luck Is No Coincidence, Unibet, Karmarama
BEST MEMBERSHIP
The Club, British Airways, Cedar
BEST PRINT
Broccoli & Brains, LighterLife, Made By Sonder
BEST REAL-TIME ACTIVATION
The #BlackFriday Social War Room, Argos, AllTogetherNow
BEST RETAIL CONSUMER
Domino’s – Powered People Greatness, Domino’s Pizza Group UK, Arena Media UK
BEST SPECIALIST
End The Awkward, Scope, MediaCom Beyond Advertising
BEST SOCIAL
Volvo Trucks vs 750 Tonnes, Volvo Trucks, Spoon
BEST TRAVEL
BA Portfolio, British Airways, Cedar
BEST USE OF DATA & INSIGHT
The O2 Featured, The O2, StoryScience
BEST USE OF MONETISED CONTENT
Sainsbury’s Magazine, Sainsbury’s, Seven
BEST USE OF INNOVATION
Cashless on the Catwalk, Visa, The 10 Group
BEST USE OF ILLUSTRATION
The World’s Biggest Amusement Park, The Norwegian Trekking Association, Geelmuyden Kiese
BEST USE OF PHOTOGRAPHY
Waitrose Food, Waitrose, John Brown Media
BEST VIDEO
Volvo Trucks vs 750 Tonnes, Volvo, Spoon
