Jane Bruton announced as new editor-in-chief

Hearst UK has announced the appointment of Jane Bruton, as editor-in-chief of women’s lifestyle brand, Good Housekeeping.

With over 25 years of consumer publishing experience, including seven years as deputy editor of The Daily Telegraph and 10 years as editor-in-chief of Grazia, Bruton will join Good Housekeeping on 23 September. The editor has been the recipient of over 30 editorial and publishing awards, including the Mark Boxer Award for outstanding contribution to publishing, BSME’s Editor’s Editor and the International Editor of the Year (FMA). She has also held senior positions at Tortoise Media and Livingetc.

Hearst UK says Bruton will be responsible for leading Good Housekeeping’s editorial output across print, digital and live, delivering a bold, new creative vision focused on modernity and relevance that will delight Good Housekeeping’s growing, intergenerational audience.

Liz Moseley, MD Good Housekeeping, said: “Good Housekeeping is a powerhouse brand that has consistently served women in the midst of everything that matters for over 100 years. Jane’s track record of lifestyle editorial innovation is second to none, making her the perfect choice to lead GH’s next chapter. She’s an ideas machine, with a deep understanding of magazine craft and a rare knack for delivering relevant, super-useful content across platforms with warmth, wit and humanity.”

Jane Bruton commented: “Good Housekeeping is synonymous with integrity and trust, shared up and down generations by millions of exceptional women every month. As a long-time admirer of the brand, I am excited and deeply honoured to be joining at such a pivotal time, and look forward to working with the team - and the GH readers - to take Britain’s most successful, most loved lifestyle brand into its second century.”

Katie Vanneck-Smith, CEO of Hearst UK, added: “I can’t wait to see what these brilliant women in Liz and Jane cook up on the most iconic women’s lifestyle brand in Britain today. Exciting times ahead.”

Hearst UK says, since 1922, Good Housekeeping has stayed true to its founding belief: that there should be no drudgery in the home. The brand hosts an annual consumer event, Good Housekeeping Live, which this year joins forces with the Country Living Christmas Market and takes place in London’s Business Design Centre from 13-16 November. The brand also recently launched Good Housekeeping VIP, a membership proposition that includes access to exclusive editorial, events, treats and rewards. Good Housekeeping is backed by The Good Housekeeping Institute, a state-of-the-art consumer research centre in Feltham, which is celebrating its centenary year in 2024.