The microsite is a showcase for Kodak’s products and services in the UK, as well as a source for news, product information and a wealth of rich media such as video content.
It also links in to Kodak blogs and the company’s social media activities through the likes of LinkedIn, YouTube and Twitter.
Haymarket digital publisher Wayne Morgan said: “We are delighted to have partnered with Kodak for printweek.com’s first microsite. Blending our timely and unique content for the online printing community with great content from Kodak, we think we’ve come up with the ultimate showcase for the Kodak Graphics brand in the UK.”
“At Kodak we are very excited by our latest initiative,” said Pat Holloway, Kodak UK marketing manager. “The Kodak microsite will enable us to communicate with our UK customers on an interactive level, as well as provide them with local news on our products, technologies and events.
“We have worked in close association with printweek.com to design and develop this unique microsite, which will give our UK customers the advantage of up-to-the-minute information to keep them informed and help them grow their business.”
