The Telegraph says: Telegraph Men will introduce new subject areas and fresh voices through practical, vibrant sections devoted to style, fitness and relationships.
The new channel boasts a range of entertaining and expert contributors, from some of the biggest names in fashion such as model David Gandy and designer Oliver Spencer to world-beating sportsmen including James Cracknell and Jonathan Brownlee.
The daily online channel will provide lively and witty, irreverent opinion on the issues of the day from a range of Telegraph writers as well as a roster of new contributors including the actor Mathew Horne, and the doctor and broadcaster Phil Hammond.
There will also be a regular video strand, Instant Expert, where our professionals will share their "man skills" on a range of subjects, from how to cure a hangover naturally to how to impress on a first date.
As part of the launch of this new channel, The Telegraph is announcing a competition within agencies to find the Media Man of the Year. The winner will enjoy a free trip for two to NYC plus tickets to see the Yankees. In addition to the main prize, there will also be prizes for those on the shortlist, the finalists, and even for those who make the nominations.
Entrants will be asked to visit a dedicated competition microsite - telegraph-mediaman.co.uk - where they must upload a photo of themselves or their nominee, and answer five questions related to the sections of the site that best describes their sense of style, fitness and personality.
Voting will be open October 7 and run until October 18, when the shortlist of 25 will be determined. Voting will then open up again on October 22 until November 6 when people will be invited to vote for the top five finalists. Paul Davies, Editor of Telegraph Men, will make the final decision as to who is crowned Telegraph Media Man of the Year.
The new channel will be launched in partnership with the Audi A3 Saloon. Nick Ratcliffe, Head of Marketing for Audi UK, says: "Telegraph Men, with its young dynamic, forward-thinking audience, is a perfect fit for Audi and our new A3 Saloon – a new premium compact model, boasting cutting-edge technology.”
The launch will be supported by an innovative mobile marketing campaign using Twitter and Facebook. For the chance to win prizes such as an Xbox ONE and an iPad mini, men can post tips, pictures and videos showing how they are 'instant experts'. Winners will be selected daily by the Telegraph editorial team and their entries uploaded to the site.
Lori Cunningham, Director, Digital Futures, TMG, said: ‘The launch of Telegraph Men is an excellent example of how we are constantly evolving our product, to both engage new audiences and better service existing ones. This initiative will bring a fresh voice to the Telegraph portfolio whilst creating exciting commercial opportunities for new and existing partners. We are delighted to partner with Audi A3 for the launch of this fantastic new channel.’
Paul Davies, Editor, Telegraph Men, said: “Telegraph Men is the next step for TMG as we build on our reputation for quality and originality, with a range of new writers and clickable, shareable content, aimed at a younger reader.
“As well as offering a wealth of practical advice on style, fitness and relationships, we’ll have provocative opinions and first-person accounts of extraordinary experiences. We’ll share the best writing and most entertaining virals on the web; we’ll tell you what you’ve missed on Twitter and what you should be doing this weekend. We’ll tell you which gadgets to buy, and what should be in your bathroom cabinet. Telegraph Men is an important new digital men’s magazine, and takes the Telegraph into an exciting new area.”
