Condé Nast says: From the creative minds behind WIRED, the recognised authority on the future, The WIRED World In 2013 is a new annual trend report covering a broad range of topics across eight sections; from science to arts, politics to medicine and culture to the environment.
Speaking of the launch issue, Rupert Turnbull, Publisher of WIRED said: “We are really pleased with the editorial/advertising mix of the debut issue of The WIRED World In 2013. We envisioned this annual trend report as a heavyweight editorial product packed with forensically-researched, in-depth long form journalism and that is exactly what we have been able to deliver. It was imperative therefore that the advertising reflected that vision in both quality and volume, limiting the advertising to 25% of the book and focusing our efforts on blue chip business and luxury. The result is antithetical to the trend for both bite-sized content and bi-annual advertising brochures.”
Luxury labels such as Tom Ford, Rolex and OMEGA, and global brands including Shell and Microsoft have great profile alongside the considered, concentrated journalism of The WIRED World In 2013. By limiting the advertising opportunities, those included have far greater impact and authority.
With over 100 articles by associates from the far reaches of the WIRED network, this is an invaluable guide to the year ahead for the knowledge-hungry. The debut issue includes contributions from leading authorities including: Business magnate Sir Richard Branson on why it’s time for governments and philanthropists to focus on the high seas; Industrial designer James Dyson on lean engineering for success; Vice Chairman of Ogilvy Group, Rory Sutherland, on the new economic model taking our herd psychology into account; and Professor of Politics and International Affairs at Princeton University, Anne-Marie Slaughter on government as a platform.
The WIRED World In 2013 is on-sale Thursday 1st November and will be available for an extended period in the lead up to new year, priced at £5 in print and digital. The WIRED World In 2013 is edited by David Baker, former Managing Editor of WIRED, a speaker at The School of Life and a Consultant for the WIRED Consultancy.
