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Lee Holden appointed Fashion Director of FHM

Bauer Media’s FHM has appointed Lee Holden as Fashion Director to oversee and edit FHM’s main fashion section as well as the successful brand extension, the bi-annual FHM Collections.

Lee (pictured) has over 10 years’ experience as a fashion editor and freelance stylist, contributing to the fashion pages of many high profile magazines, newspapers and websites including L'Officiel Homme Italia, Twist, i-D, Supplementaire, Slurp, Grazia, Elleuk.com, You and The Guardian Weekend. In addition Lee has also worked with a large number of commercial brands such as Levi's, Ben Sherman, Asos, River Island, Warehouse, Puma, Adidas and Reebok.

FHM’s fashion content has become an increasingly significant part of the overall FHM brand offering, says Bauer, attracting key fashion advertisers this year such as Diesel, House of Fraser, Lacoste, Topman, Calvin Klein, Russell & Bromley,

Rimi Atwal, Publishing Director of FHM, said: “More and more young men are increasingly turning to FHM for style and grooming advice underlined by the support and investment from premium fashion brands. In Lee we have secured a huge talent with a wealth of experience who instinctively understands exactly what our style-conscious FHM audiences want.”

Lee joins FHM this week and will report into new Editor Joe Barnes; Dan Jude also joins FHM this month as Deputy Editor.