Lisa Batty appointed Marketing Director, Time Inc. UK Advertising

Time Inc. UK has appointed Lisa Batty as marketing director, Advertising. Lisa takes up her role with immediate effect, reporting to Amanda Wigginton, director of Insight.

Lisa will work closely with Time Inc. UK’s advertising team and lead the development and implementation of all marketing and communication initiatives across advertising. The role is newly-created and is one of the key appointments in Time Inc. UK Advertising’s recent restructure.

Lisa joined Time Inc. UK as head of Business Development within the weeklies portfolio. She has spent the past seven years as Strategic Business Development director, where she has played a key role in developing and leading initiatives including Time Inc. UK’s food conference, Media Chef, Inspired Conversations and its involvement in Ad Week Europe. Prior to joining the company Lisa held senior lead roles across agencies including OMD, delivering a number of successful campaigns.

Amanda Wigginton, says: “Lisa is a highly experienced marketer with over 15 years’ experience and with a strong background in media she has a proven track record of developing and delivering innovative successful initiatives. Her understanding of Time Inc. UK’s business and our market leading brands makes her the perfect candidate to promote and market Time Inc. UK’s credentials and drive advertising revenues.

Lisa adds: “I am incredibly excited to take up this new role; it is something I’ve wanted to do for a long time and have tons of ideas up my sleeve. Time Inc. UK has some of the most iconic and cutting edge brands in the country and we have a huge team of talented people creating some fantastic work, which I look forward to sharing with the wider industry in new and innovative ways.”