Mr Johnson joined Archant London and leading local and national businesses, retailers and advertising agencies for an exclusive event at City Hall on Wednesday night (May 1).
(Pictured are Boris Johnson, on the left, and Will Hattam at The Resident launch event.)
The event showcased the rebranding and re-launch of Archant London’s 14 magazine titles that now form London’s largest local luxury magazine brand, named The Resident, says Archant.
MD Will Hattam, spoke of Archant London’s 150-year commitment in providing London communities with the latest in local news, views and opinion through its publications. He highlighted the evolution of the magazine portfolio and their continued aim to provide brilliant local content to remain relevant to the capital’s diverse and ever-changing communities.
In particular he celebrated the recent developments and achievements of the magazine division: “The intention was to create a portfolio of products of equal or better quality than their paid-for equivalents on the newsstands. We have now created what I believe to be the finest collection of local magazines in the capital, and indeed the country," said Will.
Boris Johnson said: "Archant and its publications play a huge role in getting Londoners in touch with their neighbourhoods, in touch with their communities and thereby building that sense of community. Well done Archant. Thank you for your great coverage of the greatest city on earth."
