According to the organisers, the show will be ground-breaking:
* The first fashion magazine event to be part of the London Fashion Week calendar
* The only high street fashion show to feature clothing that will be available in-store and online, straight after the show rather than next season
* The first fashion show to unite the most popular and iconic brands on Britain’s high street today
* The only fashion show open to consumers during London Fashion Week
The huge 24 model runway show will see fourteen retailers showcase their hottest Spring/Summer collections to a star-studded front row, featuring high-profile faces from the world of fashion, music and celebrity. Hair will be styled by London Fashion Week Official Haircare Sponsor, TONI&GUY, while leading global agency Elite London will provide the models.
Editor Ali Hall says, “Look is about making fashion accessible to all women, so we are really excited to be the first magazine to make London Fashion Week relevant for our readers. London Fashion Week often inspires the fashion that we see everyday on the high street. Now it’s the high street’s turn to flaunt its unique style with the kind of exclusive collection preview we know our fans will love.”
The event will support the Look Good...Feel Better charity, an organisation created to boost the confidence of women suffering from cancer. At the Look Show goody bags will be available to buy with the proceeds going to the charity.
