The advertising arm of dmg media, Mail Metro Media, has announced the launch of advertising solution, Metro 360 to coincide with the new look, fully integrated Metro newsbrand, launching under the leadership of editor-in-chief, Deborah Arthurs across both print and digital on Monday 6th March 2023.
Metro 360 says it offers opportunities for advertisers to deliver multi-platform campaigns around digital video series, podcasts, experiential, newsletters, owned content, impact displays and competitions, that engage Metro’s young and diverse daily audience of over five million.
As part of the re-launch, Metro says it will be re-vamping and re-naming some of its key features and editorial pillars such as 60 Seconds and sport, to give them a fresh new look, and ensure it continues to create content that engages readers and appeals to advertisers.
Deborah Arthurs, editor-in-chief, Metro, said: “I am delighted to be leading a fully integrated print and digital team at Metro through what is an exciting time for the brand. The new Metro will bring readers an energetic mix of news, entertainment, features and sport that works just as well in print as it does online; unlocking a far bigger audience for all our content and our advertisers.”
Metro will continue to be unbiased and inclusive, and remains a free news source available in 50 cities across the UK, and also in universities and hospitals.
Mail Metro Media’s chief revenue officer, Dominic Williams said: “Mail Metro Media is passionate about understanding both our audiences and our advertisers. With a dedicated team led by Commercial Director, Jo Mazenko, Metro 360 will offer advertisers an all-round solution that reaches the youngest and most diverse audience of the UK’s highest circulating newspaper. Print features will now mirror online channels, making cross platform campaigns easier and more fluid.”
To celebrate the relaunch the publisher says consumer print and digital advertising will run across dmg media’s portfolio of brands, while trade adverts will run in Campaign.
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