The MEN’s army of Manchester United supporting readers will be tasked with crafting and shaping the ultimate fan app in a strict two-week window, starting yesterday.
All the key content up for consideration, with MEN football writers – the largest team of dedicated United reporters in the world, say the publishers – ready to put ideas into action.
They will be supported by Trinity Mirror’s in-house Digital Product team who look after the publisher’s digital properties.
The multimedia engagement campaign began yesterday, targeting the MEN’s 5m Manchester United social media followers with the hashtag #ManUtdMEN and the hundreds of thousands of daily visitors to manchestereveningnews.co.uk, says Trinity Mirror.
Activity will include print and digital executions across mobile, desktop and direct messaging with fans.
Rob Irvine, MEN Editor-in-Chief, said: “We’ve built a huge audience of loyal, local Manchester United fans by putting them at the heart of what we do.
“Our process for creating this standalone fan app follows the same spirit of engagement. We want fans to tell us what content they want, when they want it and how they want it.
Alice McKeegan, the MEN's head of football, said: "Manchester United matters to millions of supporters around the world and what those millions of supporters feel about Manchester United matters to us.
“We are really keen to hear the views of fans so we can give them the type of content they want and ensure that the app enhances their supporting experience."
This model for building football fan apps may be replicated across other Trinity Mirror titles in the future.
