In his new role, Dominic will be responsible for ensuring Metro delivers a consistent, positive experience across all products and platforms by overseeing print distribution, which will continue to be headed up by Head of Print Operations Andy Guiton, product development and user experience; as well as driving Metro’s data and technical capabilities.
He will effectively be expanding upon the role formerly held by John Leitch, Metro’s Operations Director.
Rowell will be responsible for ensuring Metro delivers for customers across all products, both print and digital, making the most of every opportunity to engage with Metro’s 3.5 million daily print readership and strong digital and mobile audiences, with more than 10.9 million monthly UVs via Metro.co.uk plus more than two million app downloads to date, says Metro.
Prior to joining Metro, Rowell was Managing Director of Digital at Lonely Planet, utilising digital to deepen the brand’s connection with travellers, developing innovative and highly effective multi-platform products and services. Before joining Lonely Planet, Rowell worked across a mix of retail and FMCG companies including PepsiCo, Sainsbury’s, Carphone Warehouse and McDonald’s.
Ahead of joining Metro in October, Dominic Rowell commented: “Metro’s commitment to customer focused innovation is outstanding and I want to build on this momentum, further developing Metro’s print distribution channels and using the latest technologies to maximise customer acquisition and engagement.”
Linda Grant, Managing Director at Metro, commented on Rowell’s appointment: “I’m pleased to welcome Dom to the team. His appointment further demonstrates our commitment to our customers. Our mobile first, on-the-move strategy continues to drive strong audience engagement both digitally and in print. As we look to build on our multi-channel success it’s essential to ensure we’re truly connecting with each customer at every touchpoint – be it picking up our newspaper, engaging with or sharing our content, or making the most of their downtime with new products such as Metro Play.”
