According to distributors Intermedia Brand Marketing: “Mobile Choice has successfully repositioned itself within the mobile phone magazine market as a high value, multi-product reference guide for consumers looking to upgrade or get more from their smartphone or tablet device.
The magazine increased its cover price to £5.95 and changed its frequency from monthly to bi-monthly from the first issue of 2012, relaunching as a high quality title with increased pagination and a greater depth of content.
Mobile Choice offers independent, expert and unbiased advice for consumers looking to invest in their next mobile or tablet device. The magazine covers all the latest mobile news and provides in-depth reviews of all new handsets, tablets and accessories.
The increase in cover price to £5.95 coupled with the higher production values have led to it being placed in close proximity to premium priced bookazines. The relaunched product has also experienced an uplift in sales, delivering a 46% increase in retail sales value on the first issue.
The latest issue of Mobile Choice is available now from WH Smith High Street and Travel stores and independent newsagents, priced at £5.95.”
