According to Mobile Future Group: The unique ‘end to end’ platform allows advertisers to monitor mobile media spend; track the resulting app downloads and link data to any subsequent in-app consumer actions such as sales or registrations. Mobile Future Group (MFG) unveils its patented tool “AD-X” that is able to track Android, iPad and iPhone mobile applications globally.
AD-X provides the mobile industry with a standard measurement of real-time engagement of consumer journey/actions; and is data and privacy compliant offering consumers an opt-out option. It is the first independent system available to manage and view clicks and app downloads, by ad-network and by creative execution/campaign. The AD-X platform will also be released with Blackberry, Windows and HTML5 tracking capability in early 2012.
David Fieldhouse (pictured), Chief Marketing Officer of Mobile Future Group says, “AD-X solves a real problem for advertisers and agencies and allows them to optimise mobile media spend effectively. Previously advertisers were forced to spend blindly or rely on media owners to help them report on mobile app promotion campaigns, AD-X allows advertisers to take control of their campaigns via one secure interface. The technology doesn’t rely on traditional methods of app tracking, such as UDID which Apple is now limiting following the launch of iOS5.”
Hotels.com, Exxon and Ghost Telecom and agencies Carat and Universal McCann have been the first to use the platform to monitor clicks and downloads from sources such as mobile display, search, social media, QR codes and blog posts. The technology also allows the monitoring of in-app actions including sales, sign-ups, registrations and page views. Unique events can be tracked over the life-time of the download giving real ROI analysis.
Rebecca O’Mahoney, Digital Manager at Carat adds, “AD-X plugs a real gap for Carat clients in terms of mobile analytics. We can analyse our app promotion campaigns effectively and also see where our most engaged app users originate from, which is a first.”
The Mobile Future Group is the parent company of Linking Mobile (founded in May 2011) and AD-X (launched January 2012). David Fieldhouse and David Philippson previously founded Lucidity Mobile in June 2010 – which was sold to Fetch Media in October 2011.
About Mobile Future Group
MFG says: “Mobile Future Group (MFG) is an independent company specialising within the mobile advertising industry. Its technology platforms track, monitor and deliver customer acquisition for brands on a global basis. Its co-founders are David Fieldhouse, CMO; David Philippson, CEO and Phil Jones, CTO.”
