"We're proud of ZOO's new direction - readers are telling us it's more entertaining, more relevant and un-missable. And we're more determined than ever to keep improving each and every week to make ZOO the ultimate weekly lads' mag.
"ZOO's readers are lads in their twenties, for whom banter with their mates, football, cars, style and gadgets share equal billing with gorgeous girls and finding 'the one', so we want to give so much more relevant, fresh and exciting content each week. For too long, the lads' mags have chased each other in circles, focusing almost exclusively on who could offer the biggest and rudest spreads of topless glamour girls. We have deliberately stepped away from that particular spiral," McSorley said.
According to Bauer Media, the new approach has already seen major changes, with ZOO recently featuring shoots of topical stars from hit TV shows including Joanna Riley from BBC1's The Apprentice and the girls from the hit ITV Show 'Take Me Out' bringing [covered up] big-name glamour to the magazine.
"The young men of Britain have almost been forgotten about by other men's magazines. We've taken a fresh approach to ZOO which our readers are buzzing about. Each week, our news team piece together the funniest, most exciting and, yes, the sexiest stories in the news that week. Thanks to the likes of Richard Keys and Andy Gray, the jokes just keep on coming some weeks!
"Our new entertainment section is the indispensable guide to every bloke's entertainment week. It includes the awesome games they must play, downloads that must be on their playlist and what's un-missable on TV. Our Style and Gadgets guides show them how to spend their hard-earned cash to stand out in a crowd and attempt to be the pub legend that we all want to be."
"Yes, ZOO celebrates gorgeous girls. But they're famous, unexpected, glamorous and sexy, not sleazy, so readers won't be embarrassed to read ZOO on the way to work or in front of their girlfriends. ZOO's girls also dispense great advice about dating and relationships. And, in ZOO's new Sunday League WAG Of The Week, readers get both their team and their girlfriend catapulted to national fame."
"Our sports team break exclusive, revealing and often hilarious interviews with the world's top sports stars. This week, as well as our Champions League Special, Tottenham's Peter Crouch talks exclusively about how ZOO was the focus of the dressing room after we revealed the Beckham-effect on players' dress sense since his arrival at Spurs - defender William Gallas was not a happy man!"
