According to distributors COMAG: “Baked & Delicious will be a new recipe collection covering everything from crisp biscuits and small cupcakes to rich fruitcakes and gateaux, as well as granary and herb breads.
With the strapline ‘International Classics To Bake At Home’, Baked & Delicious will feature everyday classic recipes as well as less well-known foods from around the world, such as Lebkuchen, Palmiers, Sachertorte and Kugelhopf, for readers to make and enjoy.
Aimed primarily at women aged 35 years and over, each issue of Baked & Delicious will come with a new piece of silicone bakeware and a magazine packed with scrumptious recipes. Issue No.1 will carry a free set of colourful cupcake cases.
Amongst the silicone items to collect will be cupcake cases, pastry brush & spatula, loaf mould, flan moulds, muffin moulds and much more.
Issue No.1 is on sale 09/03/11 at the introductory price of £0.99.
Issue No.2 will be on sale 24/03/11 priced £2.99.
Issue No.3 will be on sale 07/04/11 at the regular price of £4.99.
This new partwork will be supported by a huge two week TV advertising campaign from launch, as well as web marketing, direct mail and merchandising. In addition, Baked & Delicious will be fully SoR to retail throughout the 60-part collection.”
