The rebrand includes a new company identity, logo, visual design, website and mission. With its “Venture Forward” tagline, the name Naviga reinforces a commitment to partnering with global customers to move toward digital expansion and success in rapidly shifting markets. The rebranding also reflects the company’s recent growth and vision for the future, says the company.
“Over the six years since our company was formed, the industries we serve have evolved dramatically,” said Naviga CEO, Scott Roessler. “To keep pace with this transformation, we have also evolved, expanding our solution suite through numerous acquisitions and strategic initiatives. Our new company identity reinforces our continued focus on accelerating progress so our customers can focus on growing their businesses.”
With over 2,500 customers in 45 countries, Naviga’s content creation, syndication, presentation and monetisation solutions are used by media organisations, financial services businesses and Fortune 500 companies to deliver content across all channels and to manage end-to-end subscription and advertising revenue.
“The Naviga name reflects our commitment to ensuring our customers are always ready for the future,” said Roessler. “Tomorrow’s challenges demand an agile partner that offers access to a flexible suite of solutions and expertise. We want our customers to know we’re prepared to help them with what lies over the horizon.”
In addition to the rebranding effort, Naviga is also introducing a new operating model centered around customer success and the company’s native digital solutions. The company has appointed a team of executive general managers to focus on specific solution sets, with product and services teams aligned under an agile methodology. This new structure enables, says the company, closer interaction across the organisation and a shared services network with a collaborative framework for delivering better and faster innovations.
“The move to Naviga is part of a larger digital-first product and customer centric strategy that positions the company to support the adoption of cloud solutions across broad-based media and financial services markets,” said Denise Warren, Naviga board member and former New York Times and Tribune Publishing executive.
