Under this partnership, Atlas will print and deliver in the UAE, full-content, DAY A newspapers for NewspaperDirect's 1400+ publishers, in their original format and in full colour, using the latest Screen TruePress Jet520 digital press from Dainnippon Screen Mfg. Co Ltd and Hunkeler finishing solutions.
The technology will be showcased at the Abu Dhabi Media Summit on March 9-11, after which the service will be rolled out to subscribers, retail outlets and airlines in Dubai, delivering key American, British and European titles on the day of issue, and introducing new, smaller-volume titles to the growing international community in Dubai and the UAE.
"NewspaperDirect is proud to partner with Atlas Media Communications in Dubai," said Alex Kroogman, CEO of NewspaperDirect. "Atlas not only brings over 16 years' experience in the commercial printing and distribution business to our digital print network, its reputation for innovative technology, superior quality and impeccable service make it the ideal solution provider to exceed the expectations of our publishing partners today and into the future."
