Outbrain is used to help readers find the most interesting, relevant and trusted content online by providing personalised links across a network of premium publishers worldwide, says the company.
SvD, Västerbottens-Kuriren, IDG and Fokus are among the first Swedish publishers to implement Outbrain’s proprietary technology, alongside a number of other premium finance, entertainment and sports websites. Already at work for some of the largest publishers in the world, Outbrain serves more than 6.5 billion page views per month. Its technology is used to power discovery across all types of media – online, video, mobile – and amplify content allowing publishers to increase on-site engagement and generate revenue by linking to third-party content.
Simon Edelstyn (pictured), Managing Director of Outbrain Europe said: “We’re incredibly excited to be launching in Sweden and introducing Outbrain into this vibrant market. This is our second European launch this month and follows our entry in to the Italian market on 14 November. Publishers and marketers have a common goal, which is to drive traffic to their content and as we continue to see a negative shift in the uptake of print editions, online is of increasing significance to future publishing revenues. Our rapid expansion is indicative of the results and trust that we are building across Europe.”
Magnus Johansson, Country Manager of Outbrain Sweden commented: “We feel very privileged to be working with these exciting and forward thinking organisations. Our primary focus is to enable readers to find interesting, relevant and trusted content online, enhancing their experience and driving engagement. We're confident that we can deliver this to our clients and going forward we hope to extend our client base across both large and small publishers in addition to a wide range of content savvy brands.”
About Outbrain
Outbrain says: “Outbrain helps people discover the most interesting, relevant and trusted content wherever they are. Outbrain provides personalised recommendations across a network of premium publishers, including Tom's Hardware, Citynews, Populis and RCS. Through Outbrain's all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content - on their site and around the web. Worldwide Outbrain is currently installed on more than 90,000 sites and generates more than 6.5 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., France, Italy, U.K., Israel, Singapore and Australia.”
