Ozone – a premium digital advertising platform built for brands by publishers – has announced a new agreement with Dow Jones that will allow Ozone’s platform to include the UK audiences of three of its global brands within advertisers' campaigns for the first time. Covering topics ranging from business and finance to lifestyle and technology, the three Dow Jones brands joining Ozone are The Wall Street Journal, Barron’s and MarketWatch.
Dow Jones is one of the world’s most trusted publishers of business news and financial information, added Ozone. Each brand in its portfolio aims to educate and empower its community through the provision of preeminent news and information, commentary and analysis. The inclusion of Dow Jones’ UK audience will complement those reached by the trusted and brand-safe environments of Ozone’s existing publisher partners.
Ozone says WSJ reaches 48% of C-Suite and 49% of senior business decision-makers and the inclusion of these three titles will also enhance Ozone’s ability to understand and target affluent, educated and business audiences.
Danny Spears, chief operating officer, Ozone said: “We’re delighted to welcome these three Dow Jones power brands to Ozone’s UK audience alliance. Not only do they epitomise the premium, editorially-governed publisher profile that is the core differentiator of Ozone partners, but they also bring a highly sought after audience to our advertiser offering.”
Dow Jones is a News Corp company, whose British publisher News UK is a founding shareholder of Ozone.
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