Ed Smith, who has been poached from the Telegraph Media Group where he was of Head of Brand advertising, will lead the partnerships team who provide content-led solutions utilising Perform’s assets including goal.com, ePlayer and Opta.
David Winstone, previously Head of Programmatic VOD, now adds the display business to his remit which includes owned and operated sites such as Pitchero and Sporting Life.
Chris Ricketts, UK Sales Director, Perform Media, said: "The Perform Group has huge potential for brands looking for true partnership, innovation and credibility in sports media.
“Ed's approach to customer service and delivery makes him the ideal hire to lead that focus for our business. We are therefore delighted that he is joining our team.
“In tandem, our audience and distribution capabilities have never been larger - Dave has proven himself a leader in the VOD sector by driving product development to deliver quality, contextually relevant inventory to our programmatic customer base. With Dave taking on the display remit, it means we can expect further market leading initiatives across this expansive element of portfolio".
