Peter joins from Net Communities, where he was the Digital Agency & Brands Account Manager, following 2 years at Dennis Publishing as Senior Sales Executive.
Brian O’Keeffe, Head of Regulated & Publishing at Ve Interactive, said: “Peter has proven himself to be a real asset to the team through his technical knowledge of display advertising and programmatic media, and we are confident that the sector will thrive with him at the forefront.”
Peter added: “I am delighted to be managing activity for the publishing sector at Ve Interactive. Publishing is still very much a thriving sector that, despite facing numerous challenges, has the right organisations, such as PPA, leading the way through investment and innovation.
With increasing pressures on margins and a real need for attribution, Ve Interactive is perfectly positioned to help any sized publishing company grow on a performance basis, whether that be by acquiring subscriptions, reaching new audiences or improving sales figures.”
