Following extensive reader research and editorial development, the new look Pick Me Up is a more compelling package of shocks, surprises and laughs, delivered in a cheekier, grittier and more exciting way, says the publisher.
It is supported by substantial marketing investment that includes a three month sponsorship of Virgin Media TV's Living 1 and Living 2 chat programmes such as Jerry Springer and Maury Povich. Pick Me Up has also appointed creative agency Quiet Storm to support the new look.
Key features of the refresh include:
* More impactful cover design, celebrating the brand values of the magazine.
* New franchises including ‘Here Come The Hens’ – real women celebrating their party spirit, ‘We're off!’ – Readers share their holidays and travel tips, and ‘You’re Having A Laugh’ – showcasing readers’ pictures and exploits every week.
* Improved design making it easier for readers to enjoy the content
Pick Me Up editor June Smith-Sheppard says: “Since launch Pick Me Up’s spirit has been defined by its design and originality and this redesign brings a fresh and visually exciting treatment which research has shown our consumers love.”
Pick Me Up publishing director Oswin Grady adds: “Consumer insight is core to Connect’s publishing strategy. This, coupled with fantastic creative talent, has enabled us to deliver a stronger, more powerful Pick Me Up.”
The Real Life sector is the second largest sector by volume and value within the Women’s Weeklies market, equating to more than 30% of all women’s weeklies sold and generating a retail sales value of over £102m each year, says the publisher. Pick Me Up claims to serve a predominantly younger readership through continued innovation in a crowded women’s weeklies market.
About Pick Me Up
IPC says: “Pick Me Up celebrates the life and loves of real women with its unique and energetic sense of humour. It provides all the shocks, surprises and laughs to make it the perfect Pick Me Up. Cheeky, gritty and edgy, it’s a straight talking package of the best real life stories and puzzles. Real Life has never been so good!”
About IPC Connect
IPC says: “IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Now, Look, Marie Claire, Chat, Pick Me Up, Woman, Woman's Own, Woman's Weekly, www.goodtoknow.co.uk, www.look.co.uk and www.nowmagazine.co.uk”
