The company, which uses Atex Advertising, is adopting the Atex OneView framework with ad server integration, which will give the business a simpler, role-relevant user interface for its advertising.
OneView is a browser-based platform that focuses on the end-user experience and is supported by a robust database design, business logic, workflow engine and information architecture. By using OneView, the company can create a single view of its business and leverage its web services – enhancing, configuring and extending the application without the need for new software versions or releases.
Polaris Media Nordvestlandet is a parent company of several publishing houses running print editions of newspapers, digital services and some local radio stations covering the regions of Sunnmøre, Romsdal and Nordfjord. The nine titles included are Sunnmørsposten, Romsdals Budstikke, Møre-Nytt, Sunnmøringen, Åndalsnes Avis, Driva, Fjordingen, Fjordenes Tidende and Vikebladet Vestposten.
Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. It develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy.
About Atex
Atex says: “Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.”
