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Poool launches The Membership & Subscription Suite

Poool, a French start-up focused on audience conversion strategies, has announced the launch of The Membership & Subscription Suite.

Poool launches The Membership & Subscription Suite
"This suite of products strengthens Poool’s goal of providing digital content producers with the tools needed to convert and monetise their audiences." Photograph: Poool website.

Since 2016, Poool has provided over 120 clients in 10 countries around the world with “Access”, an audience conversion platform for digital publishers to convert their anonymous visitors into leads, members and subscribers using paywalls, registration walls and cookie walls.

Poool is now launching three additional products. Together with Access, this new, all-in-one suite will provide the tools for building the entire conversion funnel as well as managing account creation, subscription and retention, says the company.

The Membership & Subscription Suite is made up of four complementary products:

  • New Poool Subscribe: Subscribe is a low-code subscription management platform that allows publishers to create offers, build landing pages, configure forms, payment and additional steps as well as manage their subscribers, all without the need for tech support. Launching summer 2022.
  • New Poool Connect: Connect is a SSO and membership management solution for publishers to build a community of registered users. Launching summer 2022.
  • New Poool Engage: Engage provides a collection of on- and off-site widgets to engage members and subscribers (anti-churn actions), giving marketing teams complete autonomy in their retention strategies. Launching December 2022.
  • Poool Access: Access is the audience conversion platform for digital publishers to configure, launch and continuously optimise their paywall, registration wall and cookie wall. On the market since 2016.

This suite of products strengthens Poool’s goal of providing digital content producers with the tools needed to convert and monetise their audiences, whether they’re legacy publishers, brands, e-learning platforms or broadcasters.

With these technologies, says the company, Poool retains its vision of an open ecosystem that’s flexible, to adapt to a publisher’s strategies, and simple to use, for marketing teams to drive audience revenue strategies in complete autonomy from tech.

Read more about Poool’s Membership & Subscription Suite on this blog post.


You can find out more about Poool in our Publishing Services Directory.


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