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Zephr launches ‘Optimize’

Zephr, a subscription experience platform, has announced the launch of ‘Optimize’, which is designed to unlock the potential of first-party data to personalise subscription experiences.

Zephr launches ‘Optimize’
Chris Scott: “Optimize helps publishers bolster their conversion strategy by identifying revenue opportunities at each stage of the subscription experience journey.”

Digital publishers leverage tools to solve specific business challenges, however, they lack the ability to quickly learn from and iterate their strategies, says Zephr.

Zephr's data analytics feature set helps publishers use first-party data to enhance subscription journeys and digital experiences. Its Trend Dashboard provides a high-level snapshot of user behaviour, allowing companies to spot user trends and catch warning signs early.

Chris Scott, Chief Product Officer at Zephr says: “Publishers are often faced with the challenge of how to use their first-party data to drive growth and boost retention. Optimize helps publishers bolster their conversion strategy by identifying revenue opportunities at each stage of the subscription experience journey.”

Zephr’s drag-and-drop Rules Builder makes it easy to create personalised subscriber journeys that remain relevant at a granular level. With supporting journey flow analytics, Zephr helps companies streamline the decision-making process, in real-time, for the effective optimisation of their user journeys, says the company.

“Optimize is essential for digital publishers who are looking to take their subscription experience journeys to the next level,” says Sean Gray, Product Manager for Media, Zephr; “Optimize equips teams with the knowledge they need to test conversion strategies and experiment user journey flows to identify those that add value.”

You can find out more about Zephr in our Publishing Services Directory.

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