The telecoms giant won both Innovative Campaign of the Year and Collaboration of the Year for its Go Think Big campaign with ZenithOptimedia.
Judges commended the ‘truly ambitious’ work, which ‘delivered on its objectives and had a positive impact on the lives of many youngsters’.
Universal McCann also won two awards: Most Effective Campaign of the Year for its WindowsPhone People Powered Print campaign with Microsoft, and Integrated Campaign of the Year for its H&M Showcases work.
The awards were handed out at a ceremony at Paramount in London’s Centre Point on October 10. The event was sponsored by Active International and Powerlinks, and supported by media partner Brand Republic.
Other winners on the night included Procter and Gamble, which claimed the title of PPA Advertiser of the Year 2013, and MediaCom, which won the inaugural PPA Agency of the Year Award – the only category to be voted for by the commercial teams within PPA member companies.
James Papworth, PPA Marketing Director, said: “These awards, now in their second year, go from strength to strength. Not only have we had more entries competing for more categories but the calibre of work is stronger year-on-year.
“What these awards demonstrate is the strength of influence that magazine brand advertising holds with consumers across a whole host of platforms and touchpoints. Thanks to everyone who entered and congratulations to the brands and teams who delivered the award-winning campaigns.”
PPA Advertising Awards 2013: The Winners
COLLABORATION OF THE YEAR
Winner: O2 and ZenithOptimedia for Go Think Big
INTEGRATED CAMPAIGN OF THE YEAR
Winner: H&M and Universal McCann for H&M Showcases
Highly Commended: Volvo V40 and Mindshare for Commuter Hijack
PRINT CAMPAIGN OF THE YEAR
Winner: Panasonic and Vizeum for Smart Viera Get Personal
Highly Commended: Woodford Reserve and Universal McCann for Great American Cocktail
DIGITAL CAMPAIGN OF THE YEAR
Winner: GSK and Mediacom for Night Nurse There’s a Reason its Hidden
INNOVATIVE CAMPAIGN OF THE YEAR
Winner: O2 and ZenithOptimedia for Go Think Big
Highly Commended: H&M and Universal McCann for H&M Showcases
MOST EFFECTIVE CAMPAIGN OF THE YEAR
Winner: Microsoft and Universal McCann for Windows Phone People Powered Print
Highly Commended: Volvo V40 and Mindshare for Commuter Hijack
PPA ADVERTISER OF THE YEAR
Procter & Gamble
PPA AGENCY OF THE YEAR
MediaCom
About PPA
The PPA says: “The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. The PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”
