The winners of the 2011 PPA Customer Direct Awards were:
Direct Mail Campaign of the Year
Sponsored by Air Business
Winner – The Week, Dennis Publishing
Direct Marketing Campaign of the Year – Mixed Media
Sponsored by Adestra
Winner – Q Magazine Foo Fighters Medium Rare Campaign, Bauer Media
Highly Commended – The Spectator, The Spectator
Insert Promotion of the Year
Sponsored by Xcetra Media
Winner – Triathlon Plus, Future Publishing
Highly Commended - Spring 2011 Free Issue Insert Campaign – The Spectator
Off-the-page Promotion of the Year
Sponsored by Esco
Winner – Q Magazine, Bauer Media
Best Use of Telemarketing
Sponsored by AND
Winner – Triggered Telemarketing, IPC Media
Best Customer Retention Strategy
Sponsored by Circdata
Winner – Subscriber Loyalty Clubs, Hearst Magazines UK
Best Use of Data
Sponsored by Abacus e-Media
Winner – Lead Generation Campaign, Dennis Publishing
Highly Commended – Competition Text Data, Origin Publishing
Best Use of Digital
Sponsored by White Space
Winner – Brand Website Best Practice, Bauer Media
Best Subscriptions Promotion on a Small Budget
Sponsored by Swiss Post
Winner – Outdoor Fitness, Bauer Media
Customer Service Award
Sponsored by Dovetail Services
Winner – Reed Business Information Customer Services, Reed Business Information
Highly Commended – Project Grace, IPC Media
Customer Direct Marketing Team of the Year
Sponsored by YUDU Media
Winner – Immediate Media Co (Origin)
Highly Commended – Dennis Publishing Team
Customer Direct Marketer of the Year
Sponsored by Pitney Bowes
Winner – Sarah Rafati, IPC Media
Highly Commended – Matt Lowis, IPC Media
Customer Direct Magazine of the Year – Business Media
Sponsored by Dovetail Services
Winner – Times Educational Supplement, TSL Education
Customer Direct Magazine of the Year – Consumer
Sponsored by Quadrant Subscription Services
Winner – Women’s Running, Wild Bunch Media
