Host Rhys James handed out trophies in thirteen categories to direct and digital marketing professionals in magazine media.
Winners of the PPA Customer Direct Awards 2018:
OFFLINE CAMPAIGN OF THE YEAR
Converting Serial Triallists To Profitable Subscribers, Immediate Media
EMAIL MARKETING CAMPAIGN OF THE YEAR
What's In The Egg? Easter Subscriber Reward Campaign 2018, Bauer Media
BEST USE OF DATA
Complete Your Specials, Immediate Media
IN-MAGAZINE PROMOTION OF THE YEAR
Cooking On Gas!, Bauer Media
INTEGRATED CAMPAIGN OF THE YEAR
Holding The Line With Above The Line, Dennis Publishing
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
Cardmaking & Papercraft Spring Video, Immediate Media
DIGITAL MARKETING CAMPAIGN OF THE YEAR
Farmers Weekly Redesign Campaign, Reed Business Information
CUSTOMER RETENTION INITIATIVE OF THE YEAR
Simply Crochet's Hook ‘N’ Learn: Hooked In For The Long Term, Immediate Media
BEST USE OF E-COMMERCE
Keep It Simple Stupid, TI Media
CUSTOMER DIRECT MAGAZINE OF THE YEAR
London Review Of Books, London Review Of Books
REVENUE INITIATIVE OF THE YEAR
A Thing Of Beauty Is A Joy Forever: Growing Hearst's Beauty Box Business, Hearst Magazines UK
TEAM MEMBER OF THE YEAR
Joe Jones, Immediate Media
TEAM OF THE YEAR
Dennis Publishing
