Hosted by comedian Suzi Ruffell, the evening recognised the efforts of direct and digital marketing professionals across 13 categories.
“These particular Awards celebrate the very best direct and digital marketing professionals in magazine media and it is genuinely exciting to see such truly innovative work right across the entire spectrum," said PPA CEO Barry McIlheney on the night. “Our judges – as always – had a very difficult time in choosing the winners for these hotly contested awards.”
The winners:
OFFLINE MARKETING CAMPAIGN OF THE YEAR
Today’s Quilter, Squaring the Circle: The Fight for Revenue, Immediate Media
Highly Commended: Pellpax gift incentive, Air Gunner magazine, Archant
EMAIL MARKETING CAMPAIGN OF THE YEAR
Targeted. Segmented. Automated. Data Driven. Brilliant., Dennis Publishing
IN-MAGAZINE PROMOTION OF THE YEAR
Simply Crochet, Crochet-Along: Hooked in for the Long Term, Immediate Media
BEST USE OF DATA
Annual Bundle (App Portfolio), Immediate Media
Highly Commended: Christmas Launch Email Campaign 2016, Hearst Magazines UK
INTEGRATED MARKETING CAMPAIGN OF THE YEAR
Cyclist, Cobbles and Climbs: The Race for the Yellow Jersey, Dennis Publishing
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
Summer Sale 2016, Hearst Magazines UK
DIGITAL MARKETING CAMPAIGN OF THE YEAR
January Sale, Immediate Media
CUSTOMER RETENTION STRATEGY OF THE YEAR
Building a Smart and Stylish Loyal Subscriber Base, PORTER magazine, The Net-A-Porter Group
BEST USE OF E-COMMERCE
E-commerce Future, Motor Sport magazine
CUSTOMER DIRECT MAGAZINE OF THE YEAR
Country Walking, Bauer Media
SUBSCRIPTIONS REVENUE INITIATIVE OF THE YEAR
The First News iHub, First News
SUBSCRIPTIONS TEAM MEMBER OF THE YEAR
Hannah Manning-Swallow, Dennis Publishing
SUBSCRIPTIONS TEAM OF THE YEAR
Hearst Magazines UK
