Customer Direct is the PPA’s event for direct and digital marketing professionals. The awards will be presented at an event at the Jumeirah Carlton Tower Hotel on Thursday 22 November.
The shortlist:
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
Cardmaking & Papercraft Spring Video, Immediate Media
London Review Of Books/The New Yorker, London Review Of Books
Summer Sale 2017, Hearst Magazines UK
BEST USE OF DATA
Complete Your Specials, Immediate Media
GDPR Reconsent Campaign, Immediate Media
Recency/Frequency/Monetary Value, TI Media
Step 'N' Save, Immediate Media
BEST USE OF E-COMMERCE
It's Only Rock N' Roll, But I Like It!, Bauer Media
Keep It Simple Stupid, TI Media
Testing The Limits, Dennis Publishing
Thank God It's Friday!, Bauer Media
CUSTOMER DIRECT MAGAZINE OF THE YEAR
BBC Countryfile, Immediate Media
BBC Gardeners' World, Immediate Media
In The Moment, Immediate Media
London Review Of Books, London Review Of Books
MCN, Bauer Media
CUSTOMER RETENTION STRATEGY OF THE YEAR
Climb On Board!, Bauer Media
Engaging Communications/Retaining Subscribers: Catching The Reward And Engagement Bus, Bauer Media
Simply Crochet's Hook ‘N’ Learn: Hooked In For The Long Term, Immediate Media
DIGITAL MARKETING CAMPAIGN OF THE YEAR
Complete Your Specials, Immediate Media
Farmers Weekly Redesign Campaign, Reed Business Information
Pumping Up Our Biggest Acquisition Channels, Dennis Publishing
World Craft Week, Immediate Media
EMAIL MARKETING CAMPAIGN OF THE YEAR
Celebrating Content, Dennis Publishing
GDPR Reconsent Campaign, Immediate Media
Summer Sale 2017, Hearst Magazines UK
What's In The Egg? Easter Subscriber Reward Campaign 2018, Bauer Media
IN-MAGAZINE PROMOTION OF THE YEAR
Cooking On Gas!, Bauer Media
Data Growth, Hearst Magazines UK
Free For Every Reader: Sewing Portfolio, Immediate Media
Good Housekeeping: Easter Issue Pre-Sale Campaign, Hearst Magazines UK
Simply Crochet's Hook ‘N’ Learn: Hooked In For The Long Term, Immediate Media
INTEGRATED CAMPAIGN OF THE YEAR
BBC Gardeners’ World Magazine Spring Campaign 2018, Immediate Media
Christmas 2017, TI Media
Christmas Portfolio 2017: A True Gifting Campaign, Immediate Media
EMPIRE Strikes Back!, Bauer Media
Holding The Line With Above The Line, Dennis Publishing
In The Moment, Immediate Media
January Sale: Try Something New For 2018, Immediate Media
Putting Some THOUGHT Into Christmas, London Review Of Books
Sewing Quarter: Big Success On Small Screen, Immediate Media
OFFLINE CAMPAIGN OF THE YEAR
BBC Countryfile Live: Outstanding In Its field, Immediate Media
Converting Serial Triallists To Profitable Subscribers, Immediate Media
Data Growth, Hearst Magazines UK
REVENUE INITIATIVE OF THE YEAR
A Thing of Beauty Is A Joy Forever : Growing Hearst's Beauty Box Business, Hearst Magazines UK
Anthem Publishing Specials Marketing (Classic Pop Presents & The Bowie Years), Anthem Publishing
Fabric Mobile, Immediate Media
Step 'N' Save, Immediate Media
World Craft Week, Immediate Media
TEAM MEMBER OF THE YEAR
Joe Jones, Immediate Media
Anna Lavelle, Dennis Publishing
Ella McCarthy, Hearst Magazines UK
Julie Spires, Bauer Media
Catherine Willis, Dennis Publishing
TEAM OF THE YEAR
Dennis Publishing
Hearst Magazines UK
Immediate Media
London Review Of Books
