The first issue of the new monthly magazine and the new look website will be unveiled on Wednesday 9 October. The last weekly edition of the print title will be dated Friday 6 September.
The monthly magazine will offer in-depth features, expert opinion and authoritative analysis covering everything from big business issues to the minutiae of life in the comms industry. There will also be coverage of the lighter side of PR along with creative inspiration and even an agony uncle.
Weekly digital products will launch shortly afterwards and a monthly interactive app will be made available in November. The digital products will satisfy the profession’s need for up-to-the-minute information coupled with the expertise to put those news items into context and weigh their relative importance, says Haymarket.
PRWeek brand editor Ruth Wyatt commented: “We know the world has changed – business has changed, media consumption has changed irrevocably and the opportunities to surprise and delight our readers are myriad in this digital age. We will continue to deliver all the elements our readers tell us they need and want, alongside some things they won’t be expecting. One thing is for certain: wherever you are and however you approach us, you’ll find a bloody good read.”
Group publishing director George Buckingham said: “PRWeek is the key source of information for people who work in public relations and communications. The way our readers consume information has been transformed in the past ten years and we will ensure that PRWeek’s essential mix of news, views and in-depth knowledge is available to them wherever, whenever and however they want it.”
