Tuck, previously UK sales director, will report to Rupert Staines, the EMEA MD. He will oversee the UK team of 60 people and focus on driving revenue and relationships across the wider industry.
Tuck has been at RadiumOne for over five years. Before joining them, he held roles at Fox Interactive Media, Lycos and Carlton Screen Advertising.
Staines said: "I'm delighted Craig will lead our business forward at this exciting, but pivotal time, for the UK digital industry. His knowledge and experience is critical as the company navigates the fast evolving media landscape to deliver the very best business outcomes for our customers."
Tuck commented: "As the consumer landscape becomes more fragmented, our business thrives on helping advertisers keep up with the consumer through our unique data-driven ad platform. Our UK team is full of bright young things who are changing the rules of programmatic and I'm immensely proud to have the responsibility of leading them and our business through its next phase of growth."
RadiumOne works with all the leading media agencies in the UK and clients include MasterCard, Tesco, O2, Ford, Boots, Microsoft and Transport for London. In November 2015, RadiumOne partnered with ITV in a programmatic first (Ad Sync+) to serve more relevant ads online by linking broadcast output with cross-device behaviour, says the company.
Globally, RadiumOne employs 400+ people across 12 countries.
