Reach has announced the launch of a premium subscription offering for the Manchester Evening News. Readers on the site yesterday will have started to see premium articles (for example an investigation into infamous Manchester YouTuber Charlie Veitch and an interview with Jason Manford), while frequent visitors will have started to see dynamic paywalls come up after repeat visits. Premium subscribers will get access to exclusive premium journalism, as well as an ad-lite experience and access to additional offers and competitions.
The launch marks the beginning of a roll-out first announced at Reach’s interim results in July. In September, Reach announced the appointment of the company’s first digital subscriptions head, Harry Fawkes.
Chief Executive Piers North said: “This launch is only the start of a journey for us, but an exciting one. As I said in July, digital subscriptions will complement rather than replace our ad-funded model, and much of our daily news content will remain free. With an audience of our scale, however, moving even a fraction of that audience to paid will be significant.
“Crucially, this move allows us to offer some of our most loyal readers a more rewarding and seamless experience while strengthening our revenue mix for the future.”
Manchester Evening News editor Sarah Lester told readers about the new offering in an editor’s letter, commenting: “We’re proud of what we do, but Manchester is a city that never stands still, and neither should its news brand.
“This is a city that’s bold and fiercely proud. Manchester Evening News Premium is our next step in reflecting that spirit, offering journalism that’s deeper, more personal and even more connected to the place we all call home.”
According to Reach, yesterday’s launch of the digital subscriptions offering at the Manchester Evening News will be followed in the coming weeks by launches for the Liverpool Echo and WalesOnline, with further titles to be rolled out in 2026.
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